discover my creative journey
Explore the best of my content creation projects and see what I've been working on
I was a Social Media Manager at
I oversaw La Maison's interactions and posts across social media platforms while implementing engaging content strategies and digital campaigns to build a community online that resembled the community in the club.
I loved balancing high quality content with more organic photos and videos in the feed
Editorial Style Photos & Headshots done by John Darko Cinema Photography
Some of my favorite content campaigns that performed very well
FEATURED content campaigns
01
free knowledge content
I developed campaigns that shared valuable tips and insights, like How to Set Up Your Spin Bike and The Difference Between BodyPUMP & Strength Development, designed to inspire and educate our audience—giving them practical knowledge they could use to better their fitness. These often complemented free educational workshops.
The goal was to make our audience feel empowered in their choices for classes, workouts, nutrition, etc. This content also positioned us as experts in the industry.
02
interviews with a director
To shape the brand's online personality, I created a campaign inspired by Vogue's 73 Questions, featuring interviews with La Maison's Directors. This engaging series offered a behind-the-scenes look, allowing members to connect with the team managing the club.
This campaign boosted engagement rates by 20% and sparked in-gym conversations between members and our team about the interviews. It successfully solidified the brand's voice and demonstrated our ability to foster an online community reflective of the one within our club.
03
promoting educational workshops at the club
For educational workshops, we created specialized content campaigns with engaging, attention-grabbing video clips that sparked audience interest and increased event inquiries.
each video was complemented with an instagram story, email blast, and website page for the event.
These campaigns consistently positioned my organic social media posts as the second-largest driver of website traffic, demonstrating their significant impact and effectiveness.
More organic content I created for the social media
I was a
Beauty Consultant at
As a Beauty Consultant
my key responsibilities were to
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Host Beauty Must Have Events
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Engage with Customers
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Maintain the Beauty Department
A peak into my Beauty Department
I was a Digital Intern at
WeAr is a B2B international fashion magazine that is published in 8 different languages
Cool Items Editorial Features
Featured in Issue 62
Featured in Issue 64
I was a Social Media Marketing Intern at
some of the content I created
Some featured projects
I contributed to
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editorial calendars, PR/influencer lists and sample send-out schedules
bts content from photoshoot for new collection launch
content highlighting special collaborations such as kiehls
